Comments on: Awesome Ads Presenting "The Disabled" In A Different Light http://accessibility.net.nz/blog/awesome-ads-presenting-the-disabled-in-a-different-light/ Your web accessibility expert Thu, 09 Feb 2012 14:39:28 +0000 http://wordpress.org/?v=2.5.1 By: Gene Emmer http://accessibility.net.nz/blog/awesome-ads-presenting-the-disabled-in-a-different-light/#comment-598 Gene Emmer Tue, 23 Mar 2010 09:24:09 +0000 http://accessibility.net.nz/?p=139#comment-598 Great post. The obvious difference between the two sets of ads is the emotion shown by the models. In the Colours ads the models show that inspite of their disabilities they are athletic, sensual, maternal, etc, in other words they are emotional, feeling, normal humans. This message might come as a surprise to some able bodied viewers. The Paralympic ads are a bit angry. I guess they are trying to demonstrate the strength of the athlete. But as a result they are less "likable". In both sets of ads, the message of "life after disability" comes across. However, it is easier to empathize with the models in the Colours Ad. Great post. The obvious difference between the two sets of ads is the emotion shown by the models.

In the Colours ads the models show that inspite of their disabilities they are athletic, sensual, maternal, etc, in other words they are emotional, feeling, normal humans. This message might come as a surprise to some able bodied viewers.

The Paralympic ads are a bit angry. I guess they are trying to demonstrate the strength of the athlete. But as a result they are less "likable".

In both sets of ads, the message of "life after disability" comes across. However, it is easier to empathize with the models in the Colours Ad.

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